Legos lying around? Toy maker tests way to recycle bricks

FILE - In this Friday July 26, 2019, file photo, a visitor looks through Lego pieces provided for a project at the Tate Modern, in London. Lego is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids. (AP Photo/Frank Augstein, File)

Lego, looking to keep its plastic bricks out of the trash, is testing a way for customers to ship their pieces away and get them into the hands of other kids

NEW YORK — Lego is looking to keep its plastic bricks out of the trash.

The Danish toymaker is testing a way for customers to ship their unwanted bricks back and get them into the hands of other kids.

It said Tuesday that customers in the U.S. can print out a mailing label on its site, dump their used Lego bricks in a box and ship them off for free. Lego said the pieces will be cleaned, put in a box and given to Teach for America, a nonprofit that will donate them to classrooms across the United States. Some bricks will be also sent to the Boys & Girls Clubs of Boston for their after-school programs.

Lego said if the test is successful, it may expand the program beyond the U.S. next year.

The company typically tells its customers to keep their bricks or pass them on to others. But some have asked for another way to donate them, said Tim Brooks, Lego's vice president of environmental responsibility.

Lego, like other big brands, is looking to please customers worried about plastic's impact on the environment. Plastic doesn't disintegrate but instead can break down into tiny pieces and be eaten by birds or other wildlife, endangering their health.

It is also working to find other materials for its colorful bricks. But finding one as durable as plastic has been a challenge, Brooks said. Last year, however, it began making Lego trees and bushes out of sugar cane.

Rival Hasbro, which makes Monopoly and Mr. Potato Head, said it plans to eliminate plastic use in its packaging by 2022. It too has said that finding a material to replace the plastic in its toys has been tricky.

Related News

Medicaid estimate renews cost concerns over...

Aug 12, 2016

Government cost estimates for expanding Medicaid to millions more low-income people are increasing...

Studies shine light on mysterious placenta, how...

Aug 12, 2016

Placenta is most mysterious organ: Scientists don't know how this tissue that nourishes a fetus...

3 years into nation's hemp experiment, crop's...

Aug 12, 2016

Three years into the nation's hemp experiment, the crop's hazy market potential is starting to come...

Tepid retail sales lower expectations for US...

Aug 12, 2016

Tepid retail spending in July lowers expectations for US economic growth in coming months

US producer prices slid 0.4 percent in July

Aug 12, 2016

US producer prices fell last month by the biggest percentage since September, pulled down by...

Pressuring Trump, Clinton releases 2015 tax...

Aug 13, 2016

Hillary Clinton and her husband earned $10.6 million last year, according to a tax filing released...

Here at The World Agenda, we bring innovation to digital news for you to keep abreast of worldwide news instantly anywhere.

Contact us: sales[at]theworldagenda.com