Brookside Equity Partners Makes Minority Investment in Advanced Solutions International (ASI)

Significant external investment will support ASI's long-term growth

ALEXANDRIA, Va. - Sept. 24, 2020 - PRLog -- Advanced Solutions International (ASI), a leading global provider of software and services for associations and non-profits, today announced that Brookside Equity Partners has made a significant investment designed to support the company's long-term growth and expansion plans.  Learn more at

ASI is the company behind the iMIS Cloud Engagement Management System (EMS)™. Brookside Equity Partners makes strategic private equity investments in middle-market companies with a philosophy of partnering with what they believe to be excellent management teams to help create long-term value. The investment will be used to increase ASI's market share in the global association and non-profit communities, enhance global product offerings, and support new initiatives.

"Brookside Equity Partners' investment in ASI is a testament to the value of our strategic transition to a Software as a Service (SaaS) model  starting in 2014, our talented staff, and long-term growth potential," said Robert Alves, Chairman and Chief Executive Officer of ASI.  "Our partnership with this impressive, well-respected firm brings us access to patient and flexible growth capital in addition to an infusion of fresh ideas and experience that will guide us as we move into the future."

"ASI is a world-class leader in the global association marketplace and we're looking forward to working with the company to expand its market share," said Donald L. Hawks III, Managing Director & President of Brookside Equity Partners.  "As one of the longest-tenured software providers in the association and non-profit market, ASI has continually delivered innovative technology solutions over its nearly thirty-year history and developed meaningful relationships with its loyal customer base.  ASI also has tremendous upside potential in the years to come and we're excited to support this."

Terms of the deal were not disclosed.  While Brookside Equity Partners is the primary investor, ASI is partnering with a number of financial institutions — including GarMark Partners and Investcorp Credit Management BDC, Inc. — that will provide debt and equity capital.  Mr. Hawks and Michael LaConti, Principal of Brookside Equity Partners, will join ASI's Board of Directors.

About Brookside Equity Partners
Brookside Equity Partners LLC focuses on private equity investments, including direct control investments, majority or minority co-investments alongside of other investment firms, and, on a selective basis, investments in private funds or special situations. Brookside Equity Partners emphasizes LBO transactions but will consider a limited number of growth capital investments in partnership with other value-added investors.  The team at Brookside aims to partner with excellent management teams and co-investors to help create long term value.

Brookside Equity Partners is not a traditional fixed-term private equity fund.  Its capital, whether from individuals, families, or other sources, is evergreen, patient, and flexible. Brookside Equity Partners investment horizons are determined by the needs of the businesses in which it invests, rather than by pre-determined investment periods.  This flexibility distinguishes the firm from other private equity groups which may seek investment realizations based on fund raising cycles rather than fundamental business reasons. Management teams can take comfort in the fact that exit decisions will be made in partnership with management and not pressures imposed by outside limited partners.  In addition, investments are structured with a conservative capital base and term that are appropriate for the company.  Learn more at:

About GarMark Partners
GarMark Partners provides direct lending and structured equity capital to a wide range of middle market companies and small businesses. Since GarMark's founding in 1997, we have invested more than $1.5 billion in over 75 portfolio companies covering a wide range of industries and transaction types. We provide capital for sponsored as well as non-sponsored transactions through offices in Stamford, CT; Vero Beach, FL; and Detroit, MI. More information on GarMark may be found at

About ASI
Advanced Solutions International (ASI) is a leading global provider of cloud-based software to associations and non-profits.  We're the company behind iMIS Cloud, the Engagement Management System (EMS)™ that empowers you to engage your members anytime, anywhere, from any device.  Since 1991 we've helped thousands of clients grow revenue, reduce expenses, and improve performance by providing best practices, pragmatic client advice, and proven solutions.  Learn more at

Edward Wendling, Advanced Solutions International (ASI)

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